Treat what you want like a butterfly. You chase it and it will fly away from you. You stop giving it so much attention and it will fly up to you and sit on your shoulder.
Why is it that the super hot girl in high school always went for the guy who paid her no attention… while the guy who constantly bought her flowers, built a shrine in his bedroom and wrote her poems every day never got a shot with her?
Well, other than the fact that the shrine was probably a tad bit overboard, the real reason why he never landed his dream girl is the same reason why many of us never achieve our goals – “the more we chase something, the faster it moves away from us”
I remember taking a sales training course early on in my career and they taught us about treating sales as a pendulum. And it’s essentially the same concept – the more you push at someone, the more they are turned off and view you as the pestering ‘salesman’.
But when you pull away a bit and act as if you don’t “need” the business, the more they come running after you and want to work with you.
I remember it feeling odd when trying it… but being surprised by how well it worked.
Whenever I would do the traditional salesman dance and press the customer on why they should buy my product, go over all the features and benefits and do the typical dog and pony show, they would get defensive and immediately feel like they were being sold something.
But when I took the approach of ‘look, maybe this isn’t something you should do…’ they would immediately tell me “no, no, no — it’s not that at all. This definitely is something I want to do – I just need to understand more about XYZ first before I buy”.
So, moral of the story, if you really want something, treat it like a butterfly. It may sound paradoxical but the more you are chasing it, the more it eludes you. But if you turn your attention to other things, it’ll come and sit on your shoulder.
DAILY ACTION: Think of yourself as a magnet and begin to let things flow TO you instead of you chasing after them.