You Can’t Escape Your Final Destination


There is only one destination that we will all ultimately end up at.

No one can escape that fact.

That said, so many of us end up living a life of regret – spending our lives looking over our shoulders in fear of losing something that we will ultimately surrender upon death anyways.

Many of us spend our lives blindly following rules, ideas or norms that were put it front of us by others even though they never really resonated with us.

Many of us spend our time on this planet defending our precious little ego – getting upset whenever that ego is threatened.

That’s a shame simply because it doesn’t have to be that way!

Life is the best video game we could ever play.  And just like the greatest video game, it’s set up to have challenges to make it fun to play.

I remember when I’d get the cheat code for invincibility in a Nintendo game and then I’d breeze right through it.  Well guess what, the game became pretty fucking boring once I had that code!

Life has challenges and rewards worthy of our greatest efforts. So game on!

Stop taking things so seriously and getting so stressed out.  So you had a fight with your boss at work? Okay.  So you and your spouse are arguing about something? Okay.  Your dog got run over by car?  I know – it sucks.  But remember, it’s ALL part of the ultimate video game and you have to treat it like that.

You will go through challenges and setbacks but that is how the video game is set up – those who win will keep playing and push through challenges (while expecting them to occur) until they ultimately win!

DAILY ACTION:  Constantly remind yourself that you are an avatar in the greatest video game ever – expect challenges along the way, know anything worthwhile is never easy… and have an absolute blast playing the game! 

You Have To Trust In “Something”

Steve Jobs gave an amazing commencement speech to Stanford graduates back in 2005.

In his speech he mentions ‘You can’t connect the dots moving forward. You can only connect them looking backwards. You have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down and has made all the difference in my life

I couldn’t agree more.

Now, some people are religious and believe in a God and others do not.  Some people would consider themselves spiritual and others would not.

That’s all cool – you’re a free bird and are entitled to your own opinion.

But I’m with Steve on this one – I truly believe there is ‘something’ out there – the Universe, the Tao, etc… – that is universally making things work… and we’re all small pawns in it.  We make our own problems into catastrophic mountains when in reality, we are like ants in a giant forest.

I have learned throughout the years – and I highly recommend you do the same – that you trust that ‘something’ is out there connecting it all together and that you need to follow wherever you feel pulled towards.

We all tend to think too much and listen to our minds obsessively chatter around trying to solve our problems.  Yet, if you look back throughout your life, most of your great ideas, breakthroughs and epiphanies came when you weren’t thinking about them (taking a shower, walking in a park, etc…).

DAILY ACTION:  Stop thinking so damn much you beautiful bastard.  Relax, let go and trust that if you follow what you FEEL – and stop trying to solve all your problems with your mind  – in the end, it’ll end up all good with a hell of a lot less stress and worry along the way. 

Trusting That You Will Get What You Desire… Just Like When You Order Something On Amazon

Amazon has to be one of the most influential, disruptive and convenient businesses to be birthed over the past decade.

It makes ordering something take under 10 seconds and is mind boggling how it’s changed & disrupted the way we buy things.

I, personally, tend to get multiple Amazon notifications on my phone and email every day.

“Your shipment of Quest Smores Protein Bars is on it’s way.  It will be delivered on Tuesday by 8pm.”

I’m sure you can relate.  I bet you also get multiple pings from Amazon that something is on its way.

But what does Amazon have to do with you achieving the life you want?

Well, let me ask you a question.

Do you ever question if your package of toilet paper, laundry detergent, headphones or batteries that you ordered will actually come?

Do you ever sit around anxiously wanting to know if you’ll actually receive what you’ve asked for?

“I wonder if Amazon is gonna deliver my salad chopper.  What if they don’t ship it?  What if it doesn’t end up coming?  What if they lost my order?”


I can answer that one for you.  The answer is you don’t.

You trust that once you hit “Buy Now” & you get that confirmation email, your package of Peeps will arrive.

So, what does this have to do with living the Optimized You?

Well, living the Optimized You means having faith in the process.

It means trusting that if you just keep moving forward – even when you don’t want to – with what feels right and stay centered in the present moment, things will eventually turn out how they are supposed to – and all for the better.

It’s staying positive, not letting self-doubt get you down and make you give up… and ultimately having faith that your ‘package’ of living an optimized life will, in fact, arrive.

But like your Amazon package, you need to immediately start having some faith that things will work out okay — just as they always have before.

DAILY ACTION:  Start to believe that what you wish for is on it’s way.  Don’t question it.  Don’t put a timeline to it.  Just have faith that it will occur – or something even better that you’re not thinking of quite yet will occur instead.  Trust that everything is happening FOR you and not TO you on your journey.  And then take action each day on what feels right while focusing on your daily process goals.  They may change as you go – that’s okay.  Just go with it and stay flexible.

Choosing To Be Negative Is Always The Wrong Choice

How many people do you know that do nothing but complain?

Hell, you may be one of them without even knowing you’re doing it!

Some people simply have a negative outlook on life… or maybe they’re just always expecting bad things to happen. These are the ones who say “well, with my luck…” or “must be nice for so and so but that would never happen to me”…

Another form of negativity is trying to think up all the bad shit that could happen in all facets of your life… so that you’re somehow more prepared for it if it does.

Pretty sweet way to live your life!

Always remember that no amount of feeling bad or being negative will ever create a good result.


I’ve struggled with my fair share of negative thoughts throughout the years. Even outwardly high-achievers can fixate on the 1% that they feel is “wrong” with their life instead of focusing on the 99% that’s great.

I was the type that always would obsess over what was going to go wrong in business matters so that I could somehow prepare for it. And I remember my attorney once said to me on a real estate deal that no matter the million things you think of that could go wrong that you try and prevent from happening, chances are 99.9% of the time, they’ll never happen… and if something bad does happen, it will be something that wasn’t even on your radar.

That stuck with me.

All these negative thoughts and planning for every variation of “what if” events was basically all for naught and did nothing but create a ton of unnecessary stress.

I’ve since learned that it takes the same level of effort to be positive as it takes to be negative!

And that’s what those that live the Optimized You follow.

We only have so much bandwidth between our ears. So they realize that it makes absolutely no sense to ever expect anything negative out of life.

Play that out. Even if you’re positive about the outcome of an event and the outcome ends up not being what you were hoping for, you STILL were better off being positive along the way instead of negative!

That doesn’t mean you should be irresponsible and not have a Plan B if your Plan A doesn’t work out… but having a Plan B in place and then moving forward with Plan A with positivity is much different than obsessing over every detail that might make your Plan A fail… and what if your Plan B doesn’t work either – we should probably put together a Plan C through Plan ZZ today as well!

What a ton of wasted mental energy.  You will never, ever be able to think of all the bad things that ‘could’ happen.

One strategy those that live the Optimized You follow is to never, ever believe a prediction about the future that you tell yourself that doesn’t empower you.

I know for myself, keeping that top of consciousness allows me to snap out of negative thought patterns when they arise (because they will) – and go back to expecting positive outcomes, thinking positive thoughts and making positive comments.

And once you start eliminating negativity from your life, magical things seem to start happening.

You’re happier at home, at work, with your kids, etc… and good shit just seems to start flowing into your life.

Give it a whirl.

DAIlY ACTION: Always choose to be positive in your thoughts, actions and predictions about the future. It never pays to be anything else.